Chipotle Mexican Grill is seeking for hire 15,000 employees in North America. Significantly, the restaurant is looking to increase its workforce at a time when the industry is finding it tough to attract workers.
New hiring campaign
Chipotle announced on Thursday that they intend to hire thousands of people for its stores ahead off the busy spring season. The brand is promising transparent career progression to the potential candidates. Moreover, they are showcasing stories of its employees to attract workers. In addition, Chipotle has also launched a new campaign which is featuring six of its employees. These employees have managed to progress to the management positions from being the restaurant crew members. Furthermore, Chipotle is committed to ensure that its team members enjoys a superior experience across various stages of job.
“Our restaurant teams are the core of this organization and with a goal of more than doubling our footprint to 7,000 locations in North America, we are targeting employees today to serve as our leaders of tomorrow. We will continue bringing in new crew to support Chipotle’s aggressive growth plans, while simultaneously promoting and upskilling those currently in role.” Scott Boatwright, Chief Restaurant Officer said in a statement.
Chipotle’s focus on human capital
Furthermore, Chipotle promoted approximately 22,000 employees through internal promotions. Significantly, approximately 90% of the total management roles were filled through internal promotions. In addition, Chipotle has invested in human capital technology to establish itself as a people first company. The enhancement in human capital management has helped in creating a more efficient environment for the employees.
Hiring challenges for restaurant operators
Despite of investing heavily in human capital, the company may still face challenges. The restaurant in United States have managed to add jobs for successive 24 months. However, they are still lagging by 3.6% from the pre-pandemic levels. Moreover, National Restaurant Association found that 62% of restaurant operators said they didn’t have enough employees to satisfy customer demand. Similarly, 79% restaurant operators claimed that they are facing difficulties in filling opened job positions. Restaurants are raising pay and adding benefits but are still not able to bring industry workforce to pre-pandemic levels.
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